Privacy Policy

We value your privacy at our unified hotel brand. This Privacy Policy applies to our website and all hotels under our brand name. It explains what personal information we collect, why we collect it, how we use it, and how we protect it. By using our website or booking with us, you agree to the practices described in this policy.

Information We Collect and Why

We collect information that you provide to us when you use our services or interact with our website. This may include:

Contact and identity information: Your name, email address, phone number, postal address, and other identifiers (e.g. date of birth) We need this information to process your reservations, communicate confirmations and updates, and personalize your stay.
Payment information: Your credit card number or other payment details when you make a booking. We use this solely to process your payment through secure, PCI-compliant payment processors We do not store your full payment card data on our servers.
Usage and analytics data: Information about how you use our website, such as pages visited, time spent, and technical data (IP address, browser type, device type). We collect this data via cookies and similar tracking tools to help us improve our website’s performance (see “Cookies and Analytics” below).
Optional personal data: Any other information you choose to provide (for example, membership account details, special requests or preferences). We use this data only for the purpose you provide it (e.g. tailoring services to your preferences).

We collect this information to fulfill your booking and service requests, manage your account, and communicate with you. For example, your contact details are used to send booking confirmations and updates, while your payment details are used to secure and charge your reservation.

How We Use Your Information

We use the information we collect for the following purposes:

Provide and operate our services: We use your personal information to process bookings, manage your stay, and deliver hotel services. This includes reservations, check-ins, room assignments, and fulfilling any special requests.
Customer support: We use your contact information to provide customer assistance, answer your inquiries, and resolve any issues related to your reservations or stay.
Communications: We may contact you with service-related notices (such as booking confirmations, receipts, and important updates) and promotional offers if you have opted in. These communications may be sent via email, phone, SMS, or postal mail. You can opt out of marketing communications at any time (see “Your Rights and Choices” below).
Analytics and improvement: We analyze aggregated, non-personal usage data to understand how guests use our website and to improve our services. For example, we use tools like Google Analytics to track general usage patterns. This helps us enhance the user experience, develop new features, and tailor our offerings.
Legal compliance: We use your information to comply with applicable laws and regulations. This includes tax reporting, safety regulations, fraud prevention, and other legal requirements

All of these uses are necessary for us to operate our hotels effectively and to provide you with a high-quality experience

Sharing of Information

We do not sell your personal information. We only share it as needed to fulfill our services and comply with legal obligations. For example, we may share your data with:

Payment processors: We share your payment information with secure third-party payment providers (such as Wix Payments, Stripe, or PayPal) to charge your card for bookings. These providers are PCI-DSS compliant and use encryption and other security measures to protect your payment data.
Service providers: We use third-party vendors (such as email services, customer support platforms, analytics providers, and booking system partners) to operate our website and provide services. These vendors have access to your information only as needed to perform their functions, and they are contractually required to keep it confidential and secure.
Hotels within our brand: Because we operate multiple hotels under one brand, we share information internally between our locations when necessary. For example, if you have a loyalty account or booked multiple stays, hotel staff across the brand may access your information to coordinate your reservations and preferences.
Legal and safety purposes: We may disclose your information if required by law (for example, in response to a subpoena or court order) or if necessary to protect the rights, property, or safety of our hotels, our guests, or others.

In all cases, we limit access to your data to only those who need it, and we require our partners to maintain appropriate security.

Cookies and Analytics

Our website uses cookies and similar tracking technologies to operate effectively and to collect information for analytics. Cookies are small data files placed on your device that help us remember your preferences and count website visits. Specifically:

Essential cookies: We use necessary cookies to enable core features of the site (for example, to maintain session state, remember what’s in your booking cart, or authenticate you after login). Without these cookies, some services on the website may not function.
Analytics cookies: We use Google Analytics and similar tools to understand how visitors use our site. These services use cookies to collect information about page visits, traffic sources, and user behavior. This data is used in aggregated form to improve the site. For example, Google Analytics is a third-party service with its own privacy practices.
Preference cookies: We may use cookies to remember your preferences (such as language or currency settings) to improve your user experience.
Marketing/Advertising cookies: If we engage in online advertising (for example, Google Ads or social media ads), we may use cookies to help display relevant ads. These cookies may track visitor behavior across the web. You can usually opt out of these by visiting aboutads.info or using your browser settings.

Most web browsers allow you to control cookies through their settings. You can set your browser to delete cookies or refuse them entirely. However, disabling cookies may affect the functionality of our site (for example, you may not be able to log in or complete a booking).

Data Security

We take data security seriously and implement industry-standard measures to protect your information. These measures include:

Secure hosting: Our website is hosted on the Wix.com platform, which stores data on secure servers behind firewalls.
Encryption: We use HTTPS/SSL to encrypt data transmitted between your browser and our servers. Data stored on our systems (such as user information) is protected by strong encryption.
PCI compliance: All payment transactions are handled by PCI-DSS compliant providers, which follow strict security standards. We do not directly store your full credit card information on our servers; instead, card data is processed and stored securely by the payment provider.
Access controls: Access to personal information is restricted to authorized employees and service partners who need it to perform their job functions (e.g. front-desk, reservations staff). We require these parties to maintain confidentiality.
Regular reviews: We regularly review our security practices and update them as needed to reflect current best practices and technology.

Despite these measures, no method of transmission or storage is 100% secure. However, we strive to use the most up-to-date and robust protections available.

Your Rights and Choices

You have choices regarding the personal information you provide to us and how we use it:

Access and correction: You may request a copy of the personal information we hold about you. If any information is incomplete or inaccurate, you can ask us to correct or update it by contacting us (see below).
Opting out of marketing: If you do not want to receive marketing emails or other promotional communications from us, you can opt out at any time. Each marketing email we send will contain an unsubscribe link. You can also contact us directly to request that we stop sending marketing messages.
Cookie preferences: You can control cookies through your browser settings (e.g. blocking or deleting cookies). Note that blocking cookies may prevent some features of our website from working correctly.
Data deletion: If you want us to delete your personal information, you can submit a request to us. We will delete or anonymize your data as permitted by law, except for information we must keep for legal or legitimate business purposes (such as financial records or taxes).
Do-not-track requests: Our site does not currently respond to “Do Not Track” signals, because industry standards for tracking disclosure are still evolving.

Please note that since our site is not specifically directed at EU residents, we do not implement the full GDPR framework. However, we will always honor legitimate requests to access, modify, or delete your data as described above.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. The “Effective Date” at the top indicates when this policy was last revised. We encourage you to review this page periodically. If we make material changes, we will post the updated policy on our website. Your continued use of our site after any changes indicates your acceptance of the revised policy.

SK Taj Hotels